One day in 1990, Gary Erickson and his friend Jay set out for what was supposed to be a 125-mile ride around the San Francisco Bay Area. After choking down five of the only energy bars available at the time, and with 120 miles down, they realized that they still had a third of the way to go to get home. When Gary found that he couldn't eat his last energy bar, despite his exhaustion and famished state, the idea for Clif Bar was born.
Gary began experimenting with all-natural and organic ingredients, baking them in his mom's kitchen for over two years before coming up with his final product - an energy bar made from whole grains and natural ingredients that not only delivers the right amount of carbs, fats and proteins, but also tastes great.
After Clif Bar debuted as "Cliff's Bar," named after Gary's father Clifford, the product proved popular but was a mouthful to say. It was then shortened to the name we know today: Clif. Since the debut, Gary's company has grown substantially, producing Clif Bar, Luna Bar and Clif Kidz products as well as sponsoring numerous athletes and events in almost every field of sports.
Clif Bar has become much more than just a producer of natural energy food; it is also a leader in green awareness and sustainability through multiple programs and partnerships, including Terracycle, a program which helps reduce the number of energy bar wrappers by collecting and upcycling them (turning them into accessories such as bags and purses), and The Wrapper Brigade which allows schools, offices and organizations to earn money for charity by collecting used Clif wrappers.
Clif Bar is certainly a staple for anybody who wants natural, good-for-you-food that tastes great and works with the body, either to get through a long day or through the finish line.
We stock a wide selection of Clif food to keep you energized for all your adventures!